Free for 3 Days: Refund-Proof Your PMU Business (Amazon Kindle, July 12–14)

Every PMU artist knows the message. It arrives around 4 p.m., usually a week after the appointment: “I’m not happy with my brows. I want a refund.”

Your stomach drops. You start typing, delete it, start again. Say the wrong thing and you’re looking at a chargeback, a one-star review, or a screenshot of your reply circulating in a local Facebook group.

We’ve spent years on the artist side of these conversations — and we turned everything we learned into a book. This weekend, it’s free.

Free on Amazon: July 12–14 (Pacific Time)

Refund-Proof Your PMU Business (Kindle) is free for three days — from Sunday, July 12 through Tuesday, July 14, 11:59 p.m. Pacific Time. No Kindle device needed; the free Kindle app on any phone works.

What’s inside

  • 31 real dispute cases — the healed-color complaint, the “my husband hates them” demand, the chargeback filed after a signed consent, the influencer asking for free work — each with a verdict: refund, no refund, or partial.
  • Word-for-word scripts for 17 situations: setting expectations before the needle touches skin, declining a refund without escalating, offering a touch-up instead, answering a public one-star review.
  • The evidence triangle — the three documents that decide almost every dispute before it starts: a signed consent form, a client-approved design photo, and dated before/after photos. If you have all three, most demands end in one message.
  • Chargeback defense — what card networks actually look at, and the seven pieces of evidence that win.
  • 9 ready-to-use client forms you can adapt to your studio.

One idea from the book, free right now

Most refund demands are not about your work. They’re about the gap between what the client expected and what healing looks like. Satisfaction = results minus expectations. You can’t fully control healed results — skin decides some of that — but you control expectations completely, before the appointment, in writing. That’s why the artists who almost never face refund demands aren’t necessarily the most talented ones. They’re the ones with a system.

If the book helps you, an honest review on Amazon — good or critical — helps other artists find it.

→ Get it free on Amazon (July 12–14, Pacific Time)

Also in the series: a US legal companion (licensing, waivers, small claims), a UK/EU edition (GDPR, cooling-off rights, Section 75), and an esthetics edition covering prepaid package refunds.

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